Robert Aliano has been hired as CEO for DM Products, Inc.’s newly formed personal care division, named “Aliano Westlake Village.” Aliano will be responsible for all aspects of company operations, including fragrance creation, packaging and presentation, product promotion, and campaign management. Aliano began his career in the ’70s with Revlon, as director of packaging, creative product development and marketing. He later joined Max Factor as vice president, and also served at Giorgio Beverly Hills. Aliano has received multiple awards for his achievements in the industry.